Complacency...

There are few things in the world that get me crazier than average. Average drives me nuts!

No one I know strives to be average, at least no one I actually want to know or continue to have a relationship with.

Striving to be average is all about giving up, coasting, taking the easy way out, accepting 'good enough' as good enough. It's about complacency... accepting things as they are because doing nothing is less complicated and takes far less energy than doing anything.

I'm not talking about someone who is trying the best they can but can't prevail because of circumstance, limited opportunity or limited ability. I'm not talking about the people who can't do any better or try any harder... By definition, they are trying as hard as they can to be the best they can be; to do the best they are capable of doing.

I'm talking about the people who could make a difference, who could do better: but, after careful consideration, choose not to. Generally, at the risk of putting themselves or someone close to them in danger of some sort. They would rather work at 'getting by,' than work at getting better. And, I think what bothers me most of all about this social or cultural phenomenon is that it seems to be growing.

People come by the shop to take an order or solicit our business either representing themselves or other companies and they just barely manage to follow the script as if showing up was enough. They don't bring anything of value to the relationship, they don't create anything of consequence, they don't move information up or down the pipeline. Hell, sometimes they don't even say Hello!

I can't live like that. I don't think I would even if I could: could, as in allowed. I'm not wired that way and neither are any of the people I work with. They are constantly trying to learn more, get better, accomplish something significant, overcome obstacles, attain success. Now, they may choose to define success a little differently than the majority might define it. Their success isn't always about 'stuff' or money. More often than not, it's about that feeling of satisfaction that can only come from doing something extraordinary. And, extraordinary rarely occurs without a serious compliment of exertion.

I think the answer is not only simple, it's obvious. This level of performance - Or, perhaps, more appropriately - this level of non-performance, should no longer be accepted as adequate by anyone anywhere anymore. Complacency should be banished, and its practicioners and advocates no longer tolerated or accepted.

I think I'm going to give it a try... And, the sign at the driveway will read: Average No Longer Tolerated Here!