Living Inside My Own Head...

I spend a lot of time thinking and writing about our industry. I've been doing it a long time. Long enough so I can't remember not doing it.

For years, it was just one column flowing from the office and the shop floor. Then, it was a second column written to distribution and manufacturing. Now, it's two columns, this blog, the bi-monthly webcasts I've been presenting for the past year and a monthly newsletter produced for our customers and clients.

That's a lot of time lost in thought, analyzing what shop owners like me go through every day: a lot of time spent trying to capture the most important elements of our experience well enough to share them in a host of different venues. Something has to drive the kind of extreme commitment that draws you to your home office every night and every weekend for hours at a time. There has to be a pretty powerful "Why?" 

Well, if it's true that beliefs influence purpose… and, purpose drives behavior… here are mine.

I believe the motoring public deserves the finest quality parts and the best possible service available... provided they are willing to make the investment that kind of service and those kinds of parts require.

I believe members of the repair community deserve more... provided we make the necessary commitment and are willing to invest in our profession, our industry and ourselves.

I believe just as strongly that unless we can differentiate ourselves: our ability and the quality of our service from those in our industry who are not willing to do as much or go as far, we will never achieve the respect or reap the rewards we have worked so hard for.

I believe we do this through explanation, education and our actions and interactions with the vehicle owner.

Those beliefs have given my life purpose and that purpose fuels virtually everything I write: everything I do.

One of the things that bothers me most about our current reality is the fact the technology repair professionals deal with every day has all but escaped the vehicle owner in virtually every aspect of the vehicle's operation.

The automobile once acted as a kind of "technological bridge" between the average man or woman and the world in which they lived. You could move the throttle and watch fuel squirt into the venturi. That technology was not only visible, it was almost understandable. It was easy to understand how points worked: you could see them open and close and you didn't need an Owner's Manual to tell you when to change the oil: engines were less efficient and you could almost see the contaminants turn the oil black while you watched.

Today, that bridge is down. The vehicle has infinitely more computing power than anyone could purchase and put on their desktop. The vehicle's on-board computer is exponentially faster and more powerful: period!

They don't understand computerized engine management, active suspensions, modern lube requirements, extended service intervals, controlled vehicle comfort systems, anti-lock braking systems or in-vehicle entertainment any more than they could tell you how their home thermostat, refrigerator, entertainment center or Wi-Fi works. They don't know - or, care - what makes their 3-D, 60" LCD Flat Screen function. They just want it to work.

They want their vehicles to "work" also. The only problem is the vehicle is maintenance intensive and justifying that maintenance demands explanation and understanding.

I've started writing about these maintenance-related issues and more  more for you - our customers, and the general public, in the hope it will help tell our side of the maintenance story.

It's my hope that by sharing what’s inside my head we’ll be a little closer to getting to where we need to go: a place we will never see unless or until you both know and understand what your automotive service professional is doing and why he or she is doing it… what you need to do and why it's in your best interest to do it.

Till then, stay well, take care, make money, have fun and don’t do business with anyone you don’t like. That's the same advice I've been giving shop owners for years. There’s probably a good reason you don’t like that person whoever they might be and there’s no need to find out what that reason is!

Mitch

To confer, converse, and otherwise hob-nob with my brother wizards...

I'm sitting at my desk trying to get a handle on my feelings about an impending business trip that will begin this coming Tuesday, March 16.

The problem stems from my participation in the group sponsoring the meeting itself. You see it's almost impossible to articulate or explain what the group is all about: at least, it is for me. You see it’s more than the sum of its parts. That really shouldn’t be a problem at this point as I’ve already been to a number of these conferences. Nevertheless, it still is.

I could say it’s a consulting company. After all, they do consulting. I could say it’s a ‘coaching’ company. I have a coach. I could say a lot of things about the company, but in reality it is perhaps the most important business resource I have ever found or employed.

More than that, it works! But, that hasn’t helped me to describe it to someone else or to get my arms around it on a personal level. The funniest part of it all is what is currently swirling around in my head: so strange, I’m not even sure I get it myself. What I see if I close my eyes is one of the final scenes of “The Wizard of OZ,” the Hollywood film classic.

Now, you’ve got to understand that as a kid growing up in the 50’s, “The Wizard of Oz” was magical: everything about it. Each element was indelibly etched in my memory: the subtlety of going from Black & White to Technicolor, the characters, the Wicked Witch, the Winkies, the Palace Guards, the Wizard himself, Dorothy, the special effects – which really seemed pretty special at the time, all of it.

So, in a way, my being fixated on a specific scene as I sit here and agonize over leaving shouldn’t really be all that much of a surprise, even it if is troublesome to me. Which scene… Well, the last scene in Oz, of course: the scene in which the Wizard announces he is leaving.

This is what it looks and feels like:

LAP DISSOLVE TO:

Ext. Public Square, Emerald City -- LS -- The Wizard and Dorothy in the

basket of balloon -- Tin Man, Scarecrow and Lion standing on platform with

them -- people of Oz grouped about them -- the Wizard speaks to them as

the CAMERA MOVES forward -- the people cheer --

                                                WIZARD

                        Good people of Oz, this is positively the

                        finest exhibition ever to be shown --

                                    (stammers)

                        -- yes -- well -- be that as it may -- I,

                        your Wizard par ardua ad alta, am about to

                        embark upon a hazardous and technically

                        unexplainable journey into the outer

                        stratosphere.

MCS -- Wizard and Dorothy in the basket -- the Wizard speaks to the crowd

o.s. -- CAMERA PANS to left to enter the Tin Man and Scarecrow, then PANS

right as the Wizard points to the Lion --

                                                WIZARD

                        To confer, converse, and otherwise hob-nob

                        with my brother wizards...

Well, I guess if I really had to explain where I was going and what I will be doing to anyone interested enough to ask, that is precisely what I’d have to say: I’m going to confer, converse, and otherwise hob-nob with my brother wizards…

Why? Well, because that’s what Wizards do!

All kidding aside, that’s pretty much it! I’m going to spend the next few days with a fairly large group of very forward thinking, extremely committed, very involved, automotive service professionals absolutely focused on just about one thing and one thing only: improving their businesses so they can deliver the best quality products and services they are capable of in ways almost guaranteed to delight their/our clients.

The agenda is packed with classes, programs, speakers and discussions all designed to make me… make us… even better at what we do, and that is serve you.

Despite the density and richness of the program and the fact that it goes from early in the morning until late at night, I think I’m going to at least try to drop you a line from the meeting. But, for now, I’m going to have to click my heels together three times and say, “There’s no place like Oz! There’s no place like Oz!”

I'll Have a Pittsburgh Cheese Steak & an Iron City Beer...

There’s only one thing I can think of that’s worse than being in your car and on your way to the airport at three-thirty in the morning for a six a.m. flight and that is finding yourself in a hotel shuttle van on your way back to the airport at four o'clock in the morning for a six o’clock flight home  some forty-nine hours later.

The six o’clock flight home isn’t the bad part… It’s the traveling in general, the airports and the traffic (Yes! There IStraffic on the 405… even at three-thirty in the morning!). It’s the rush hour traffic you fly into regardless of where you go, especially if where you go is due East and the two or three hours you add to your trip almost certainly ensures you’ll be stopping more than going in the stop-and-go traffic you are certain to encounter. It’s eating alone and being ‘up’ and ready for an eight-thirty keynote followed by a three-hour seminar four hours later. Did I mention the eating alone? And, it’s changing planes or worse yet terminals in Chicago or Dallas.

And… and… and…

The only thing that can make any of it worthwhile: the leaving your home and your life and your business, are the people you meet and the natural beauty that you find yourself immersed in regardless of where you go so long as you allow that beauty to wash over you. That, and the intrinsic beauty of the people you meet every time you venture out into the world and the impact each of them can have on you… if you let them touch your life… And, especially if they allow you to touch theirs.
I left the shop for an association meeting and trade show in Pittsburgh this past Friday. Truth be told, I didn’t want to.

I know… I know… Then, why did you go?


Well, it wasn’t the meeting or the city or even the fact that it’s still winter there. Or, the fact they've had more snow than anyone should ever have to deal with. There was just too much going on here: too much going on at the shop, and I was having too much fun doing it to want to go anywhere. But, they asked and I accepted.

So, I got up at three o’clock Friday morning and was on the road by three-thirty. I went over my notes for Saturday’s keynote in the air. I went over the slides for the seminar I was presenting later on that afternoon. I thought about the internal struggle I am currently confronting as I try to figure out how to break up my marketing budget: how much for acquisition, how much for retention and how much for loyalty and reward. And, then I started to think about how fortunate I am: how privileged.

I was asked… I was asked to share my experience, my knowledge, my life, with some of the most incredible people in the world: the folks who do what I do... automotive service professionals, like me.

They wanted to hear what I had to say. They were gracious and generous and attentive: grateful that I’d come so far to be with them. But, the real truth  is I’m the one who was really grateful. You see, I’ve yet to go anywhere and speak to any group where I didn’t come home enriched by the experience. So, if it sounds like I was whining about the opportunity to get up that early, I’m not. Not, really… I love what I do and I love the people I do it for. In fact, it’s pretty much what I’ve got written down on the little piece of paper I keep in my wallet:



To enrich the lives of those I serve, moving them toward the success that is so elusive in our industry, by sharing my personal knowledge and experience.


In the end, Pittsburgh was wonderful because the people were wonderful (The food wasn’t half-bad either! Especially, that Iron City cheese steak with the coleslaw and French fries built in washed down with some Iron City beer!).

So, it’s a pretty good bet you'll be reading about my getting up before dawn to share what I’ve learned and where I’ve been with another group of shop owners long before I’ve had the chance to process how much I’ve learned and how much my life has been enriched by the last group of shop owners I just left.

Car Tunes...

The last few weeks have been tough...

The shop has been busy. We had my wife's aunt staying with us. I finally managed to overcome my own personal nemesis and Achilles Tendon since childhood, Bronchitis - again. And, I haven't been able to work out - in the pool or otherwise, since the last time I wrote about it here.

All in all, this is not the optimum scenario for me or anyone else, for that matter.

I think that's why no one seemed to understand why I would wake up early... really, early... this past Sunday morning to drive the seventy-plus miles to Santa Barbara for a shop management seminar when that's the same kind of thing I've been presenting for more than twenty-five years.

I don't blame them! At first, I couldn't understand it myself. Nevertheless, I was driven - figuratively speaking, of course - to do exactly that!

So, after a quick stop at Java Johnny's - purveyor of the world's most exquisite (and, powerful) coffee -  for a "special" and a large coffee with a double-shot... Hey! It's a long drive and the Corvette isn't the only thing that requires "High Octane" fuel! - Bob Seger, Blues Traveler, Dave Matthews and John Mayer found ourselves on the "Old Road" to Highway 126, and then the 101 Freeway to the Fess Parker Inn to listen to my friend, Ken Brookings, hold forth.

It would be hard to describe just how beautiful it was taking the "Old Road" to Ventura and then heading North on the 101. So, I'm not going to try...

I'll show you instead. The picture quality isn't what I'd hoped it might be. But, then again, trying to achieve great picture quality while rocketing along at seventy-four or seventy-six mile per hour may not be a realistic goal. Especially, when you're the only one in the vehicle! And, I wasn't able to catch the waves crashing over the rocks on to the southbound lanes like I wanted to... So, you'll just have to take my word for it. But, it was magnificent, nevertheless!

Regardless, I made it to the seminar venue with just enough time to watch the para-gliders do their thing (Sorry, too busy watching and enjoying to think about more pictures...) and park myself for more than four hours of great information, stimulating conversation and a spectacular lunch.

It's interesting to see how others react to a morning spent like this: Why did you go? Didn't you have anything else to do? What in the world could possibly be worth that kind of a drive? Or, my personal favorite: I thought you already knew all that stuff!

The fact of the matter is: Information is power! There isn't anything I wanted to do more than I wanted to go and sit and learn that morning! Hanging out with smart people and listening to what they have to say was well worth the drive! And, yes: I do know all that stuff already! But, as you learn and grow, everything you read or hear or experience impacts you in new and different ways and on formerly unexplored levels based on all the new information you processed. Consequently, the morning was glorious!

Almost as glorious as the ride home listening to the car's tunes and thinking about all the great stuff I just learned for the first time all over again!

Teach A Man (Or, A Woman...) To Fish....

I wrote this for my other blog and finished it just a few minutes ago. After reading it through a second time I kind of think it belongs here to...  So, here it is.

I love to teach...

Well, that's not actually one hundred percent accurate. What I really love is to help people. And, the way I do that, and have done it in the past, is by sharing what I know and what I have learned over the years.

I do it at the service counter with our clients every day. Or, at least I try to.

I do it through the columns I contribute to the magazines I write for and through the books I've written... Or, at least I try to.

I do it in seminar work I've done and the keynotes I've delivered... And, yes, you guessed it: Or, at least I try to.

And, I've done it with just about everyone that's ever worked here. In fact, I don't think there is anyone who has ever worked here for either my father or myself who hasn't learned something: something about themselves, or something about their profession while in our care and custody.

Sharing what you've learned and what you know is powerful. The exchange that takes places changes both the teacher and the student for ever in profound and powerful ways neither is likely to understand. At least, not while it's happening. But, the foundation for those changes is poured when the first gift of knowledge is offered.

It's fascinating, really. One moment your content with everything you know. And, the next you are confronted with something new: something that can and will change you forever.

Why? How?

Because, no matter how hard you try or how much you resist, you really can't isolate yourself from experience or ideas if or when they are properly, or effectively, or dramatically, or passionately, presented. You can disagree. You can try to ignore what you have been exposed to. You can fight to remain static: unmoved. But, even the act of any of those actions (or,non-actions) is a direct result of the new knowledge you have gained.

The more 'new things' you've tried, the more experiences you've had, and the more mistakes you've made: the more you have to offer those around you. When you've been as successful as I have at any or all of the above, you have a lot to offer! And, offer it you must...

That's what we're doing right now at the shop. We're sharing what we - all of us - have learned over the years with two young entry-level people and it's more fun and more rewarding than ought to be legal. What makes it even better is the raw energy and enthusiasm they bring to the workplace - the curiosity and the questions - the constant attention they require - and the thought and consideration that has to go into every response.

Teaching makes the teacher(s) sharper: better, in almost every way, just for that reason... If you care.
When a new-hire asks you what you're doing or why you're doing it a certain way, you are forced to you to look at everything you do with a critical eye.

Why do we do this? Because, that's the way we've always done it?

Why do we do it this way and not that? Do we recognize the choices available to us, or are we lost in the subtle sameness and comfort of the familiar?

When asked about hiring practices an old friend would simply say: "Hire for attitude. Train for ability. You can train someone to deliver great customer service - But, you can't train them to want to!"

That kind of says it all, doesn't it.

Well, the two people we're working with are filled with attitude. Not the kind of edgy, in-your-face attitude that you see on the street or in the movies: the kind that makes you want to show up early so you don't miss anything! And, that kind of enthusiasm and attitude is contagious. It filled the shop today and had just about everyone smiling. I can't say that it will last. Or, how long everyone will be riding this 'high.' But, I can promise we'll do everything we can to keep it going because it just plain feels like the right thing to do!

It feels great to share that knowledge - and, in our shop that knowledge totals well over a hundred years! And, it feels better to watch the changes that are taking place: the changes I spoke about earlier, transform these kids.

It's the ultimate: "Give a man a fish and you feed him for one day. Teach a man to fish and you feed him for a lifetime!"

We're teaching a couple of young kids just starting out how to fish: we're teaching them how to fish smart, how to fish efficiently and how to fish intelligently. And, in the process, we are becoming better fishermen ourselves.